Facebook still top platform for social shares but Pinterest on the rise
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.
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Google Vs. cancer: Smartband to sniff out early signs of disease
Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease.
Google copyright clampdown sinks pirates’ search rankings
Google’s latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics.
Teens flock to voice search
Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research.
Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.
Chat app wars: Google to launch WhatsApp rival?
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.
Kenshoo incorporates new Facebook Atlas platform to boost search ads
Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.
Top tips: E-fashion merchandising: How to win new customers and sell more
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size. She offers 6 tips and tricks that have already been … [Read more…]
Google boosts text space in search ads with ‘Callouts’
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.
Car insurers failing to cater for growing mobile audience- Google research
Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research.