This month, Google revealed it was going to start penalising websites that were not mobile-friendly but relegating them on mobile search results. Now, the web giant has revealed further details on how companies can avoid vanishing from their rankings with a handy online testing tool.
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.
Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results.
Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.
Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company.
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.
Users now have access to the most powerful historical Twitter search outside of Twitter’s own archive.