April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…
The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.
‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research.
Vivaldi has become the first browser to enable DuckDuckGo as the default search engine in its Private Windows.
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report