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Right to reply: Google's new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged

September 28, 2010

This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.

Search, Uncategorized Google, marketing, technology, UK

Top brands ‘spamming customers with unsolicited emails’

September 27, 2010

More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.

Search, Uncategorized brands, email, marketing, Twitter

Top brands ‘spamming customers with unsolicited emails’

September 27, 2010

More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.

Search, Uncategorized brands, email, marketing, Twitter

Top brands 'spamming customers with unsolicited emails'

September 27, 2010

More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.

Search, Uncategorized brands, email, marketing, Twitter

Fashion sites: Amazon’s Javari tops usability study

September 27, 2010

Javari, the standalone footwear, shoes and handbags company from Amazon and relative newcomer in the retail sector, has claimed the top spot in the latest eRetail Benchmark study from eDigitalResearch.

Search, Uncategorized Amazon, email, images, retail

Fashion sites: Amazon's Javari tops usability study

September 27, 2010

Javari, the standalone footwear, shoes and handbags company from Amazon and relative newcomer in the retail sector, has claimed the top spot in the latest eRetail Benchmark study from eDigitalResearch.

Search, Uncategorized Amazon, email, images, retail

3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider

September 27, 2010

3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.

Search, Uncategorized broadband, marketing, Twitter, UK

Blockbuster files for bankruptcy protection as online rivals soar

September 24, 2010

Blockbuster has filed for Chapter 11 bankruptcy protection in the US, as the one-time market leader in DVD rentals struggles to keep up with online competition such as Netflix and LoveFilm.

Search, Uncategorized Entertainment, marketing, Twitter, UK

Google launches new site to showcase its latest products

September 24, 2010

Google has launched a new website, called ‘Google New’, showcasing its latest ventures, alongside information about all of its products.

Search, Uncategorized Google, Maps, marketing, Twitter

Bing- Yahoo alliance to hike up search ad prices?

September 22, 2010

Search advertisers could soon be paying up to 78 per cent more on the Bing search engine’s cost-per-click (CPC) ads for top branded keywords, according to a new study.

Search, Uncategorized media, Microsoft, Yahoo
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