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M&S Vs. Interflora: Top brands in Google AdWords legal battle

March 28, 2011

The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?

Search, Uncategorized advertising, brands, Google

123-Reg debuts ‘GlobalSign Website Passport’ for trusted sites

March 28, 2011

Domain registrar 123-Reg has partnered with GlobalSign (www.globalsign.co.uk), to launch the new GlobalSign Website Passport – designed to help businesses generate more customers and build consumer trust.

Search, Uncategorized apps, Google, security, UK

Google books and copyright law – legal block in US over market dominance

March 24, 2011

Regulators are flexing their muscles as concern grows about the dominance of the global digital media players. The latest announcement is from the US where a judge ruled this week to block the $125m settlement Google had made with publishers to digitise millions of books no longer in print. The reason? That it would ‘further … [Read more…]

Search, Uncategorized global, Google, media

Right to reply: News paywalls means PRs must get better, fast

March 24, 2011

As paywalls guarding publications’ content become more widespread throughout national, regional and trade publications over the course of 2011 and into 2012, the quality of content that these publications provide will be placed under greater scrutiny by their readers, keen to see that they are being given value for their money. Bob Dearsley, Chairman of … [Read more…]

Search, Uncategorized advertising, content, email, media

It’s good to talk? Brits prefer surfing to speaking on their mobiles

March 23, 2011

Brits want to talk for only 10 minutes a day on their mobiles – preferring to surf, text and go social instead, according to new research.

Search, Uncategorized apps, smartphones, technology, UK

Right to reply: Ezinearticles.com unfairly penalized by Google’s search upgrade?

March 21, 2011

Last month saw Google update its search algorithms to filter out duplicate content, in a bid to produce higher quality results and combat so-called ‘content farms’. But have some good quality sites suffered as a result? Emily Hill, Managing Director of Write My Site, looks at the case of one publisher, ezinearticles.com.

Search, Uncategorized agencies, content, Google, marketing

UK online take-away firm Just-Eat gets $48m funding boost

March 18, 2011

London based Just-Eat, the world’s largest takeaway ordering service, today announced the closure of a financing round of $48m co-led by two leading venture capitalists, Greylock Partners and Redpoint Ventures, with substantial support from existing investor Index Ventures.

Search, Uncategorized brands, Europe, global, local

Google People Finder: Digital services that drive use, benefit and brand love

March 16, 2011

As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become embedded in disaster relief processes worldwide. It’s a perfect example of how the digital … [Read more…]

Search, Uncategorized Google, Japan, media

Google lets users block domains in search results

March 11, 2011

Google has updated it search engine to let users block out all links from specific domains in their query results.

Search, Uncategorized Google

Search keywords and trademark disputes – new legal position

March 11, 2011

For 10 years we’ve been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy – we’ve covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn’t break trademark … [Read more…]

Search, Uncategorized brands, Google
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