YouTube adds video donation option
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
Video
Video viral of the week: Axe grows up with ‘Find Your Magic’
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
TV fail: Microsoft Surface tablets go offline during live NFL playoff
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
Richmond ‘Sausages and Chip’ help parents track their kid’s toys
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
Netflix customer numbers beat forecasts
Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.
PewDiePie assembles YouTube stars for content talent network
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.
Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
US online display adspend ‘to overtake search for first time’
Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.
Netflix launches worldwide (except China)
Netflix has launched its service in 130 countries, nearly the whole world, with the exception of China.
Periscope puddle: How brands waded in to a social media spectacle
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.