Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.
This year’s Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps…
Chinese internet giant Baidu and KFC have teamed up to launch a concept store in Shanghai that uses conversational robots as servers.
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent.
The YouTube app on iPhones now supports Cardboard, Google’s own viewer headset that lets users experience virtual reality.
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign…
The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review.
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform.