Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
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Red Bull names TAG Heuer “official timekeeper” of Red Bull TV
Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
Sky expands into VR with Jaunt partnership
Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app.
McDonalds axes ‘youth’ YouTube channel due to low interest
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.
Video streaming slow down? First sign of saturation in US market
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.
Pedigree “Dark to Light” campaign champions guide dogs
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind.
Millennials watch 4 times as much online TV as Boomers
Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers.
Video viral of the week: Jarlsberg creates cheesy movie spoofs
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…
Unilever plans in-house branded content division
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
Video viral of the week: Adobe “Secret Agent” spoofs cross-channel marketing blunders
Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below…