Online video trends: 50% of sports fans watching matches on the internet
Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.
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Citymapper tests free London bus service
Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.
Facebook boosts 360 videos with Blend Media partnership
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos.
Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.
Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research.
Facebook shuts down VR movie studio (but 5% of staff working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.
Crisis management case study: United Airlines
In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]