Disney ditches Netflix to start own online streaming service
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.
Video
YouTube app gets direct messaging and sharing tools
YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.
Top tips: Unlocking the brand value of live streaming
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
Sports brand Arena crowdsources video content for aquatics championships
Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.
Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video
UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.
Facebook ad revenue now growing twice as fast as Google
Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.
UK ad viewability rises (but still lags behind France and Germany)
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.
Video viral of the week: BA launches star-studded flight safety video
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…
Do video ads really have to be short? [INFOGRAPGHIC]
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Netflix beats expectations as overseas subscribers soar
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.