Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
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Facebook invents new unit of time to sync video (and boost VR)
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.
Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
Video streaming trends: French say “non” to Netflix
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Sports streaming firm fuboTV taps SpotX for programmatic marketing
Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.
Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
YouTube to screen videos for premium advertisers to tackle brand safety concerns
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.
Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
YouTube axes projects with vlogger over ‘suicide forest’ video
YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.