Video
60% of marketers not confident in budget allocation
3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.
Live sporting events and streaming services help drive premium video growth in Europe
Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.
Global online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
Don’t score an own goal: how social data can help you manage brand risk during the summer of sport
As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments. Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why … [Read more…]