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Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral advertising, brands, Europe, Facebook, Google

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

Ads, Content, Mobile, Social, Video, Viral brands, marketing, video

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

Ads, Content, Social, Video, Viral images, Japan, media, Privacy, Travel

“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions

June 21, 2019

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

Ads, Content, Mobile, News, Regulation, Search, Social, Video, Viral advertising, agencies, brands, global, India

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

June 21, 2019

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

Ads, Content, Social, Video advertising, brands, Entertainment, India, music

KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile

June 21, 2019

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.

Ads, Content, Mobile, News, Video, Viral China, Christmas, media

The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose

June 20, 2019

Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]

Ads, Content, Mobile, News, Social, Video, Viral advertising, brands, global, marketing, Microsoft

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Ads, Content, E-commerce, Mobile, News, Social, Video, Viral global, marketing, media, Twitter, video

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

June 19, 2019

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.

Ads, Content, E-commerce, Video, Viral retail, video

Gender stereotypes banned in UK ads

June 14, 2019

Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.

Ads, Content, Social, Video, Viral advertising, UK
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