GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
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Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.
UK broadcasters unite to take on Netflix with ‘BritBox’
UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.
Royal British Legion sets up Twitch channel for veterans to play each other
The Royal British Legion has announced the launch of the Legion Games, a new initiative from The Royal British Legion in their mission to aid and support the Armed Forces community.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
FlipKart takes on Amazon Prime in India with original video content
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
YouTube launches AR make-up Masthead to brands
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
TMSe launches interactive video technology ClipFlip
TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update