Home schooling website picks Found for marketing drive
EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.
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Cannes Lions 2013- Jack Black on adapting content to a small screen (video)
Actor Jack Black joined Yahoo! on stage at Cannes Lions to talk about the revolution in online content. Speaking to Cannes Lions TV after the seminar, he speaks on Hollywood, content on small screens and why people love a leading man.
Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…
Video viral of the week: giffgaff shows caring side of zombies
Mobile network giffgaff’s latest viral campaign depicts a zombie apocalypse… with a twist. See why it’s our video viral of the week below (warning: contains scenes of mild gore and random acts of kindness)…
Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
YouTube mobile ad sales triple- accounts for 10% of Google revenues (video)
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.
Yandex adds ‘call to action’ buttons in search results
Yandex is letting brands add interactive functions into its search results, such as hotel bookings or flight check-ins, as the Russian firm looks to expand its ad revenues.
Smartphone usage data: A day in the life of a mobile user
The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer than Android users, according to new smartphone usage data.
Digital magazines on the rise: Half of Brits now reading 'zines on screens
More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk.
Video: Why social intelligence is the best defence against corporate espionage
PA Consulting Group has released a new video highlighting the threat social media can present to companies’ bottom line.