As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach.
Skype has launched a new service that ditches the need for an app to make calls via desktop PCs.
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the ‘Great British Nana Holiday’ series.
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease.
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg today.
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below…