YouTube to give advertisers more data on viewers
YouTube will give advertisers new data on how many of the ads on its internet video service can be seen by viewers, following complaints from advertisers.
Video
European video trends 2015: Brits watch less TV than ever, Italians watch most
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research.
Amazon Prime beats Netflix to offfline viewing feature
Amazon Prime Video has launched offline viewing, a feature that main competitor Netflix has sworn is “never going to happen”.
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Google testing video ads in search?
Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research.
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
Native ad rules get stricter as vloggers blur lines between ads and content
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.