Yext launches AI-Search product for brand websites
Yext has launched an AI-based search product for business websites – ‘Yext Answers’ to help brands answer customer questions with brand verified answers.
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Marvel versus classic Disney: the battle for Halloween costume supremacy
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.
Many happy returns: Christmas customers more loyal than other times of year
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Just 1 in 4 digital campaigns measured for brand impact
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.
New fashion trends: Gen Z wants authenticity from brands
61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM
Baby Boomers defy stereotypes: Third are early adopters of new technology
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.
Flashtalking revamps ‘Art Creative Decision Trees’ for agencies
Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.