With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
Around 12% of all marketers are retargeting to raise the popularity of a brand’s name, with most customers admitting their intention of purchasing is intensified by personalised, relatable retargeted ads, according to new research.