Super Bowl 2020: Is $4.5m for a 30 second ad worth it?
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
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The jobs most at risk from automation
Waiters, stock assistants and executive sales are the jobs most at risk from automation, while Dentists, doctors, teachers are safest, according to new research.
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
Salaries set to increase for the first time in two years – by just 3%
Professional salaries in the UK are expected to increase by at least 3% in 2020 – following two years of pay freezes.
Top 5 consumer media trends: Brits wants greater control on everyday technology issues
People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.
Top creative trends for 2020: Gold, floral and ‘occulture’
A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.
Global risks report: Political divisions ‘getting in way of tackling shared problems’
Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research
Your New Year’s resolution: Ensure you can recognise your target audience across all devices and email addresses!
True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.
Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time
Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.
UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.