With Sainsburys and Asda limiting sales of all food items, and Morrisons announcing a series of coronavirus measures, supermarkets in particular will need to up their game if they hope to retain brand loyalty and profits in such a trying time for businesses. Paul Kirkland, Retail and Hospitality Business Development Director, Fujitsu, looks at why … [Read more…]
Newsletter subscribers are twice more likely than non-email subscribers to convert into paying members. Shrikant R Kale, the Co-founder of iZooto looks at publishers can grow their email list in the most effective ways.
Ad tech firm Criteo has launched a marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Has data-driven personalisation has lost its way? Some organisations are being lazy in their approach by relying on data alone. Jil Maassen, Lead Strategy Consultant at Optimizely, looks at how businesses can re-introduce old fashioned creativity in their approach, and why customer insight isn’t just driven by technology and data, but real experiences.
Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.