Brits now spending a quarter of lives online – Ofcom
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
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Major brands continue to hold back ad spend amid Covid-19 pandemic
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to new research.
Cannes Lions launches ‘classic’ ad collection after awards postponed
Classic is a curated collection of the very best Lion-winning work, spanning 1954-2000. The website, made in partnership with Facebook, is available for free on intelligence platform The Work. A documentary was launched alongside the collection, and debuts as part of Lions Live, the new digital experience from Cannes Lions, running all this week. The … [Read more…]
How to build and maintain a powerful brand community
Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.
Marketing reimagined: Everything will change after coronavirus… won’t it?
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
How has COVID-19 impacted business’ abilities to communicate with customers?
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Ecommerce in tough trading conditions: what we can all learn from Amazon
The Covid-19 pandemic presents an unprecedented challenge for the retail industry and with a nationwide lockdown, many retail businesses have had to close their doors not knowing when they can reopen. Mike Austin, CEO & co-founder of Fresh Relevance looks at what we can learn from Amazon during this time and further down the line … [Read more…]
Google increase ad grants to $1bn to help small businesses weather pandemic
Under the move, Smart Campaigns are now available in all countries with Google Ads; making it easier to sign up and run ads through the app. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Denmark, France, Spain, the Netherlands, and Japan, with more countries to follow. New Promoted Pins feature … [Read more…]