Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Full service ad agency Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
Commuters journeying into the UK capital spend nearly two and a half hours per day travelling door-to-door, an average of £10,020 worth of unpaid time, according to new research looking into the costs and savings of remote working.
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
The majority of shared content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps such as WhatsApp and WeChat. Sanjay Sarathy, VP Marketing at Cloudinary, examines how brands can use visual media to profit from the power of this hard-to-reach but lucrative traffic stream.
Technology firm Fujitsu is to halve its office space in Japan as it adapts to the coronavirus pandemic, letting staff work flexible hours and working from home will be standard wherever possible.
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.