TAG and JICWEBS merge to unite brand safety standards
Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.
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The value and application of customer insight during Covid-19 and beyond
Now more than ever, your prospective customers will want to be confident that your company is stable and secure for the long term. James Alty Founder & Managing Director at Apteco, provides insights and tips for businesses looking to enhance their relationships with customers during these uncertain times.
CES takes technology conference digital-only for 2021
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Linear TV remains dominant form of television viewership in major economies
Despite declines in viewership and inroads from social media and video on demand, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to new research.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
Media buyers expect ad spend bounce-back: Food and tech most optimistic
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
The Times launches ‘Social Studio’ for brands with Estée Lauder as first client
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
‘Nasdaq of the East’: Hong Kong launches share index of Asian technology giants
Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.
Auto Trader begins digital data push with Google’s ‘Looker’ platform
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Companies ‘less committed to customer services’ (despite customers being more informed than ever)
Customer service professionals increasingly believe that their business views their function as an expense rather than opportunity for growth, according to new research.