A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
GSK Consumer Healthcare is launching a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with Gay Times Group.
More than half of office workers will continue to work from home for the rest of the summer despite the government’s efforts to get them to return, according to new research.
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season.
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
Valuable deals and brand authenticity are driving consumer decision-making – especially among Gen Z and millennials, according to new research.