Black Friday 2019: What did we learn from last year?
Global eCommerce platform Kooomo advises retailers to use last year’s cyber-weekend as inspiration for their future response.
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Yeo Valley Organic launches ‘always on’ connected packaging
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Top tips: Escaping from data lockdown with a digital evolution
While there is no one-size-fits-all approach to suit every company, by having available and structured data with an open and flexible culture, organisations are in a much stronger position to take on this critical shift and escape from data lockdown Peter Ruffley, CEO, Zizo, highlights two aspects for businesses to consider before they can move … [Read more…]
Most people likely to buy a product after seeing out-of-home ad
A new monthly jobs indicator released today by Internet Association shows an increase in the number of full and part time job postings online after a slump during the height of the coronavirus pandemic.
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic
Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.
Making the perfect Christmas advert: Shoppers reveal formula for success
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
Global media ad prices fall 0.9% as traditional media tumbles
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Majority of consumers believe economy will be worse in 2021 than now – and less likely to spend
The majority of consumers don’t think the economy will get better next year, in fact they think it will get worse, with two-thirds (69%) of consumers having less confidence in the economy in 2021 than they do in it now, according to new research.
Social media fail: PureGym sorry for ’12 years of slave’ workout
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.