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Why direct mail still matters (and how digital can help)

March 26, 2015

While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability.

Ads advertising, infographic, marketing, media, UK

Just 6% of marketers have ‘single view of customer’ (despite being a top priority)

March 26, 2015

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to new data.

Ads brands, CRM, marketing, media

Right to reply: That .sucks – protecting your business from a reputational nightmare

March 25, 2015

Brands’ and celebrities’ worst nightmares could be about to become a reality this June when hundreds of questionable web domain names go up for grabs. Web hosting company 34SP.com has predicted that some of the world’s biggest brands could be subject to torrents of abuse from online trolls purchasing unfavourable domain names with the sole … [Read more…]

Ads, News brands, Microsoft

Twitter tests autoplay videos on apps

March 25, 2015

Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.

Ads, Social, Video Apple, apps, Facebook, iPad, Twitter

Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app

March 25, 2015

Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…

Ads, Mobile, Video, Viral games, marketing, media, video

Salesforce matches CRM data to Facebook ads

March 24, 2015

Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.

Ads, E-commerce, Social advertising, CRM, ecommerce, email, Facebook

Google plans to make TV ads ‘as relevant as web ads’

March 23, 2015

In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.

Ads advertising, Google, local, Privacy, technology

Ampere Analysis gets funding boost for big data analytics platform

March 23, 2015

Ampere Analysis has launched this week, looking to help firms in the information sector with a new big data analytics platform.

Ads analytics, content, media, technology, UK

Facebook mobile app ad spend jumps 235% but clicks fall

March 20, 2015

Spend on Facebook mobile app ads rose a massive 235% last year, but click through rate (CTR) fell as competition increased, according to a new global study.

Ads, Social advertising, Android, Apple, apps, ecommerce

L’Oreal dalmatians spotlight skin cancer in CSR drive

March 20, 2015

L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs.

Ads, Social, Video, Viral global, media
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