UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]
Millenial media has updated its software development kit (SDK) with new mobile video and native ads solutions.
Home renovation and design platform Houzz has grown its UK community to 2 million monthly unique users since it launched just one year ago.
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries.
With Windows 10’s just over a week away, Microsoft began its marketing drive for the new operating system with its first commercial.
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below…
As programmatic advertising gains a growing share of the digital market and the line between traditional direct and programmatic sales blurs, publishers that base their strategies in both channels boost revenues and CPMs, outperforming the market, according to a new report by The Boston Consulting Group (BCG).
People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research.