Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
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News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
European Programmatic ad revenue up 71%: Mobile and video soar
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Rugby ‘bandwagon’ fans most likely to be women – particularly mums
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype.
Heineken winning Rugby World Cup sponsorship battle
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.
Right to reply: Apple’s explosion of omni-channel media
In light of last week’s Apple news revealing the new iPad Pro, the upgraded Apple Watch, and the new app store for the Apple TV, please see below for comments from Kevin Lindsay, Head of Product Marketing, Adobe Target about the impact these new products and features will have on the digital marketing landscape.
What advertisers need to know about iOS 9
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
Advertisers now ‘spending 4 times more on Facebook app ads’
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores.
Global internet adspend ‘could overtake TV by 2018’
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.