Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
In an era of uncertainty, with consumer behaviour altered greatly by coronavirus, marketers must utilise all of the tools at their disposal to make budgets stretch further. Matthew Teale, Data Analyst, Metrix Data Science lloks at why sifting through large amounts of data from different sources and applying the correct analytical techniques is a worthy … [Read more…]
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
With COVID-19 bringing on the toughest year yet for retailers – from job cuts to store closures, it has been trial after tribulation for the industry. Now, with Christmas and Black Friday soon approaching, what can they do to win over their customers? Socialbakers CEO Yuval Ben-Itzhak, looks at what can brands learn from the lockdown … [Read more…]
This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.
Digital PR agency Motive analysed the websites of every Premier League club to find out where they stand in a unique Premier League of Links. The table ranks each club according to Search Engine Optimisation (SEO) and the number of websites linking to them – an important factor in determining the visibility of a site … [Read more…]
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
Snapchat is giving away $1 million per day to users who post content using the new ‘Spotlight’ feature, allocating the money based on popularity.