Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic.
AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.
Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video viral of the week below…
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.
Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.
Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.