Google puts shopping ads in image search for first time
Google has added shopping ads within its image search results, showing related products next to Google Images.
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Ad blocking could cost $12bn in US ad revenue by 2020
The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.
Magnum taps Shazam for “Release the Beast” global campaign
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Google bans payday lender ads
Google plans to ban ads from so-called payday lenders in its search results, in a move the company hopes will limit what it calls a “harmful” industry.
Brands failing to bring consistency across devices: consumer survey
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.
Mobile sport trends: Euro 2016 to be a “second-screen-fest”
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Morning commute “best time for retailers to reach consumers by email”
Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research.
Winning “Hearts and Minds” of customers: Brands now embracing customer journey
Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.