Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
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Brands ‘choosing YouTube influencers over traditional celebrities for ads’
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
A day in the life of a digital consumer [infographic]
Just what does the average US digital consumer get up to during their daily lives? New research from YuMe showcases the breadth of touchpoints consumers engage with across apps and video, on computers, smartphones, tablets, connected TV, gaming consoles and other media streaming devices.
Top tips: How to make the most of your programmatic budgets
Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers expert tips on how marketers can get even more value from programmatic.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Kantar links online and TV campaign reports for brands
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined.
Luxury brands know 80% of in-store customers by name
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.
Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.
Smartology debuts German contextual ad tech: Reuters and W&V sign up
Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.