Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.
Earlier this year, Facebook began integrating chatbots into its Messenger platform. What is lesser known, however, is the back-end secret weapon that’s been powering the quick release schedule of this update, while also driving efficiencies in the wider enterprise space. Luke Bond, senior consultant at software engineering company, YLD, explains why, despite all of the … [Read more…]
As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…
This year’s Cannes Lions festival was packed with big players in digital…and plenty of big name celebrities too. We’ve complied video highlights covering every major presentation during the festival.
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework.
Will Smith was more popular than Usher at this year’s advertising and media festival. But is the festival giving way to celebrities over creativity? New research looks at the growing trend…
In the wake of the Leave vote Frost & Sullivan explains that organizations should use the new reality to influence the economy and society in a positive way
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.