Marketing departments ‘biggest time wasters’ for meetings
Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.
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More than just a trophy: How awards deliver higher ROI for winners
New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.
‘Transcription Engine’ transforms speech and audio into usable data
Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries.
Unilever signs up for new ‘vison-based’ banner ad
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
Top tips: Data, data everywhere – but advertisers still don’t understand their audiences
As online advertising continues its meteoric rise, with digital spend growing 16.4% last year to reach over £8 billion in total, digital now accounts for more than half of all UK media ad spend. But is this growth sustainable given the current state of the industry? Nick Welch, Business Development Director, ADmantX, looks at how … [Read more…]
Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
Combined TV and Twitter ads ‘get 18% boost on ROI’
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
Top marketing tips: Brexit, brands, and the fear of the future
The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.
Small business ‘unaware of benefits of programmatic marketing’- survey
Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.
Augmented Reality 101: What It Means for the Future of Business
As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.