Time buys ad tech firm Collective Europe
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.
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Top skills tips: Three steps to a successful digital transformation
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
Top tips: Marketing and automation- a match made in heaven
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship. While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack … [Read more…]
Top email marketing tips: 4 ways to keep your customers subscribed to your email list
Shaun Haase, CMO at ProsperWorks, looks at customer email list best practices for businesses.
“Hey Bae
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media.
Mind the reality gap: Five myths about sharing personal data
Consumers in the UK have little understanding of the complexities surrounding the security of their personal data and are falling prey to a host of myths that could put them at risk according to a new report.
Lastminute.com spin off connects brands to travel and lifestyle audiences
Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.
One last chance to enter Lovie Awards: Deadline extended to 29th July
The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.
Guest comment: Misrepresenting women is holding brands back
There’s a huge mismatch in terms of how women are portrayed in advertising and the current social reality, and it could be costing brands dearly, according to new research. The good news is that this presents a great commercial opportunity, says Elisa Birtwistle, Director and Head of Human and Cultural Foresight at The Futures Company.
The desktop isn’t dead: New report highlights ‘mobile myths’
Despite the growth of mobile, most people still prefer shopping for gifts on their desktops or laptops over stores or smartphones, according to new research.