Half of brands Olympics sponsorship “will go unnoticed by consumers” this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
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Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
Top tips: Common mistakes businesses make when investing in new technologies – and how to avoid them
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]
Guest comment: Do you understand your data scientist?
The data scientist has become one of the most celebrated employees of the Internet era. But Duncan Keene, UK managing director of ContentSquare, explains that an evolution in their job role is sorely needed.
Top paid search advertisers: Amazon and telecoms brands spend big
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far)
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research.
The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
White paper: 5 content strategy steps to boost customer experience
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.
Mind the gap! Data disconnect emerges as UK creatives’ greatest challenge
Getting brands to share data insights is the biggest challenge to UK creatives, according to new research.
Guest comment: The future of advertising is co-creation
Ad blocking means that brands are having to find more creative ways to reach people. The result is a rise in branded content, with brands collaborating with content creators to produce videos, films or stories that resonate with their audiences. What makes this content succeed? Do brands need to relinquish control for branded content to … [Read more…]