Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.
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Ad blocking slow down? Filtering levels out at 21% in UK
Ad blocking levels have not risen in the first half of 2016, staying level at around 21%, according to new data.
Marketing bosses “lack of insight into margin and profit performance”
The future Chief Marketing Officer (CMO) needs to be much more familiar with financial data to survive, yet lack of visibility into margin is holding them back, according to new research.
Samsung “most trustworthy Olympics sponsor brand”- survey
Samsung is the most trusted Olympic sponsor brands among UK consumers, while McDonalds is the least trusted, according to new research.
Who is playing Pokémon Go? New research shows its not just millienials
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.
A giant leap for Pokémon Goers? Email and AR, unlikely but perfect partners
Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Facebook and Adblock Plus embroiled in ‘blocking wars’
Last week, Facebook announced it was bypassing ad blocking filters on its desktop site, leading to an escalating war with the world’s biggest ad blocking firm, with each side updating their software to block the other.
Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.
Fear of the start-ups: 80% of firms fear they could be displaced in 5 years
UK businesses have extreme fears for the survival of their businesses, with 80% believing that they could be displaced by a new business that focuses on technology within the next 5 years.