The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.
The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.
A huge proportion of UK consumers are ready for the next stage in digital retail: completely automated purchases managed by machine with no action from the shopper needed, termed Programmatic Commerce, according to new research.
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
Data proficiency is now more important than a second language when it comes to required business skills, according to new research.
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.
The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.