YouTube celebrates top 18 creators in #madeforyou campaign
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.
Ads
Junk food ads on social media: WHO urges crackdown
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.
John Lewis Christmas ad: Student’s coursework mistaken for real deal
A student’s video coursework has been mistaken for this year’s John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year.
Video viral of the week: Dove’s gets men’s hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…
Content recommendation engine NowDiscover links content and e-Commerce
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.
Top tips: Driving digital engagement through cross device identification
Consumers now have more ways to interact with brand than ever. So how do marketers keep track of ever more diverse paths to purchase? Tom Blacksell, Managing director of decision analytics and marketing services, Experian, offers tips on creating a solid cross-device strategy.
Nike gets emotional to celebrate historic Cubs World Series win
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.
Facebook starts limiting number of ads in user timeline
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them.
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Admiral’s plan to scan Facebook profiles to price car insurance blocked
Facebook has blocked insurance firm Admiral’s new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns.