There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
With video expected to account for 69% of all Internet traffic this year, the opportunity for brands to improve engagement with their consumers is huge. Sophie Rayers, EMEA Marketing Director at Brightcove breaks down the video trends brands should be looking to capitalise on in 2017.
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.
Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.