With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.
The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.
Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.
Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a “better ad experience for users and advertisers”.
Apple is launching its first TV show, a Dragon’s Den-style reality series called “Planet of the Apps”, with Jessica Alba, Gwyneth Paltrow and Will.i.am as judges.
Ad tech firm TVTY is launching ‘TV Ad Alert’, a free service gives brands and marketers real-time notifications when a competitor launches a new TV spot.
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually … [Read more…]
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.