PG Tips turns Monkey into Facebook chatbot for Red Nose Day
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.
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Top tips: Unlocking the value of video for e-commerce
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
TAG and JICWEBS partner to clean up digital advertising supply chain
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
LoopMe’s Artificial Intelligence gets $10m funding boost
Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.
UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
Facebook teams with Meetrics for ad verification
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
Talent Hunting 101: How to hire culturally without missing out on technical ability
Businesses of all shapes and sizes are dependent on their workforce. Simply put, the stronger your team, the brighter your future will be. Steve Thompson, Managing Director of digital marketing recruitment specialists Forward Role Recruitment, understands how important it is to not only recruit the very best talent out there, but also the importance of … [Read more…]
“Things Guys Don’t Talk About”: New social media film for Childline
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.
Coca-Cola entrusts AI to generate latest ads
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.