Snapchat losses widen as user growth slows
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.
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Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
Marketers “feel the need to hoard customer data”
Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.
#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time.
Virtual changing rooms: 1 in 5 shoppers want an AR changing room
One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.
Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
New ‘discovery-driven commerce’ platform goes live in the UK
Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.
Top marketing tips: Authenticity in a post-truth world
In an age when trust in the media is at an all-time low, authenticity has become the ultimate marketing buzzword. It is taken to mean brands that are true to their values, focused on their customers and responsible in their behaviour. Rebekah MacKay Miller, MD of international collaborative marketing agency, trnd, looks at how brands … [Read more…]
Measuring digital success: Agencies and brands clash over KPI standards
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.
L’Oréal Paris gets 51% sales boost with new range on Snapchat
Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.