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TV giant FremantleMedia begins video ad push with Spot X

October 3, 2017

Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.

Ads, Content, Video advertising, apps, brands, content, Entertainment

Retail trends: 58 million Brits now subscribe to their shopping

October 3, 2017

Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.

Ads, Content brands, Entertainment, global, Google, music

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

October 2, 2017

Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.

Ads, Mobile, News advertising, Privacy, retail, Travel, UK

Top tips: The 3 critical questions for using AI in marketing

October 2, 2017

Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.

Ads, Mobile, News Google, marketing, media, technology

GlobalWebIndex teams with Publicis for global audience planning and activation

September 29, 2017

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.

Ads, Content agencies, analytics, global, local, marketing

Oath debuts global ‘Build Your Brand’ campaign

September 29, 2017

Oath, a subsidiary of Verizon has launched its first global brand campaign, #BuildYourBrand, which will span nine global markets and underscores the company’s differentiators across mobile, video and data for advertisers, publishers and partners.

Ads, Content agencies, brands, content, global, media

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car

September 28, 2017

Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.

Ads, Content, Mobile, Social, Video advertising, brands, global

Google pulls YouTube from Amazon Echo Show: “A broken user experience”

September 28, 2017

Amazon’s Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.

Ads, Content, Regulation, Video Amazon, Google, video, YouTube

Lost emails cost customer relationships in under 60 seconds

September 27, 2017

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.

Ads, E-commerce, Regulation brands, email, Facebook, France, marketing

Online ad fraud: New certification for firms offering anti-fraud products

September 26, 2017

In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.

Ads, Regulation digital marketing, marketing, media, UK
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