Google Chrome launches own ad blocker
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.
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Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
Just half of UK retailers have a digital strategy in place
Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.
Content marketing platform Outbrain goes premium with ‘Sphere’
Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.
What’s driving engagement forward in the automotive industry?
Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
100 days until GDPR: Most people “already happy with the amount of personal information they share”
Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]
Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
Valentine’s Day: The most ‘loved’ brands on Facebook
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
You can keep your ad on: The battle between publishers and ad blockers escalates
With Google’s Chrome expected to make a major ad blocking announcement this week, Asaf Greiner, CEO and Co-founder, Protected Media looks at ad blockers and what it takes for both sides – Publishers and Advertisers to win this war on ads, while also protecting the consumer.