Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.
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Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.
Nissan first to use YOC’s new programmatic mobile ad platform
Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.
Ad-blocking Millennials ‘happy to pay for content’
Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to new research.
Agency Merkle expands across EMEA region
Performance marketing agency Merkle has boosted its Customer Experience (CX) team with two senior hires in Europe, the Middle East, and Africa EMEA, amid ambitious plans to expand the division in the region.
Clicksco debuts AI-based audience management platform
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
video intelligence launches contextual video platform
video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.
JW Player takes new video ad bidding platform live with SpotX
Video ad platform JW Player has launched Video Player Bidding, a market-changing header bidding solution for video in partnership with SpotX.
Employees want tech to boost productivity, not monitor their performance
Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.
Transparency key to making more consumers happy with data sharing
In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level