Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up
Snapchat is combining augmented reality with e-commerce with a new ‘Shoppable AR’ feature.
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People spending less time on Facebook and more time on Google
Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.
‘Personalisation’ not a priority to consumers
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.
CSR trends: Purpose holds the key to accelerated brand growth
Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.
Most consumers buy products they discover on retailers’ social media channels
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
The ghosts of retail past, present and future
In the wake of the news about stores are opening on UK High Streets at their lowest rate in seven years Craig Summers, UK Managing Director, Manhattan Associates discusses the evolution of the high street and what might be next.
Apple and Google outline new GDPR privacy features
Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws.
Spotify and Hulu strike content partnership
Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.
Top analytics tips: Marketing- it’s time to grow up
Does Google Analytics still cut it in today’s world? What should marketers be doing instead and how can they stay ahead of the ROI pressures? Matthew Robinson at ContentSquare looks at the importance of marketing growing up and taking note of new ways to measure and analyse ROI.