Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.
Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.
Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to new research.
The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.
Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.
More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.
Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.
Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.