Ads Archives

The programmatic ad fraud battleground: How to fight the good fight

June 20, 2018

The rise of fake ad reporting is costing the industry billions of dollars in wasted impressions. Santiago Soengas, Head of Strategic Partnerships at Tappx offers to fight programmatic ad fraud.

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Cannes Lions 2018: Highlights from day 2

June 20, 2018

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

Search trends: How Page 1 of Google has changed for travel brands

June 20, 2018

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

Teads debuts augmented reality video ads at Cannes

June 20, 2018

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

Mobile ad tech firm YOC expands into the Netherlands

June 19, 2018

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.